Attitude: Your brand should have one.
Your branding agency should not.

When it comes to describing what we do, we prefer to keep it simple. and real.

Telling your story begins by understanding who you are as a brand, and where you’re going. We help you do this by working as your partner to uncover what makes you unique. A brand is a powerful vehicle for customer connection and loyalty, but only if it’s true to its unique nature. Which is why honesty is always the most powerful attribute any brand can have.

The lifeblood of any brand design is focused work in four areas: research, strategy, identity and execution.

  • Brand Research

    Before any work can begin it’s important to dig deep to understand the current business situation, the competitive landscape, and your audience’s preferences. It’s the who, what, when, and why of any business communication.

    • Qualitative/Quantitative Research
    • Brand Audit & Evaluation
  • Brand Strategy

    We’ll identify and shape a new position based on business objectives and future goals while crafting your unique position in the market. We do this in collaboration with you either through a hands-on branding workshop or a simple, informal questionnaire.

    • Brand strategy workshops
    • Brand Architecture
    • Brand Positioning
    • Brand Platform Documentation
  • Brand Identity

    Your brand identity solidifies the promises developed in your brand strategy position. It’s the keystone of your brand and informs every aspect of internal and external communications.

    • Identities/Logo
    • Guidelines/Styleguides
    • Visual Style
    • Tagline Creation
    • Color Palette
    • Writing Styles/Voice
    • Typographic System
  • Brand Execution

    This is where the manifestation of the brand begins. We apply the brand identity throughout all communications and media, creating a cohesive foundation for strong customer loyalty. It’s up to you to deliver on the promises.

    • Websites
    • Literature
    • Packaging
    • Tradeshows
    • Events
    • Interface Design
Our Capabilities

Our philosophy boils down to three key goals:
connect with customers
build their loyalty
and grow your business.

Team

As Trigger Design co-founders we have a combined 40+ years of design and project management experience with B2B and B2C clients of all sizes. We keep our core team small to ensure that senior-level talent works on every project. Which means every client gets the best work possible. Being a part of the design community for so long has enabled us to partner with other experts like marketing strategists, developers and writers. This gives us the flexibility to form streamlined teams based on the project type and client need, rather than incurring the overhead to maintain a large in-house staff.

  • Matthew Rowland

    Matthew develops creative strategies, executes design, and supervises a wide range of projects. In his 20+ year career he has directed design teams on new company launches, print collateral programs, annual reports, corporate branding, web design and packaging. Matt has created memorable work for Align Technology (Invisalign), Genesys Labs, Alcatel-Lucent, BCD Meetings & Incentives, PriceWaterhouseCoopers, Spacenet (Gilat Communications), and Wahlstrom Group, among others.

  • Matt Sanders

    With over 20+ years of experience working in print and interactive design, Matt has a thorough understanding of integrated branding. He has led design teams on projects ranging from identity, packaging and annual reports to user interface design and motion graphics. His deep cross-media experience gives him the ability to bridge the design/technology gap to create solutions that are both elegant and efficient. Matt's past clients have included Beringer Wine Estates, Hambrecht & Quist, Microsoft, Sprint, E*TRADE, Stanford University and Whole Foods Market.

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Clients

  • Event Marketing /Marketing
    • BCD Meetings and Incentives
    • OneWorld Partners
    • WilsonWest, Inc.
  • Executive Search
    • ON Search Partners, LLC
    • Terra Search Partners
    • Trilogy Search Non-Profit
  • Food & Beverage
    • Dreyer's Grand Ice Cream
    • Jersey Tomatoes
    • Split Pea Seduction
    • Third Rail Beer
    • Whole Foods Market
  • Finance
    • Barclays Bank PLC.
    • Gyre Capital
    • UCB Network Inc
  • Healthcare
    • Align Technology (Invisalign)
    • Leerink Swann LLC
  • Higher Ed
    • Mills College
    • Santa Clara University
    • Stanford University
  • Non-profit
    • Edgewood Foundation
    • Forces for Good
    • Hand in Hand Parenting
  • Technology
    • Alcatel-Lucent
    • Finisar Corp.
    • Genesys Telecom Labs
    • Junyo
    • Oodle (bought by QVC)
    • Terra Pass
    • TheFind
    • Wahlstrom
    • Whirlpool
    • Yahoo!
    • YottaMark
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